Guide to Franchising Mang Inasal

This article is posted under Filipino franchise

Mang Inasal, a quick service restaurant in the Philippines, is best known for their chicken inasal or chicken barbeque. The quick service restaurant industry has achieved considerable growth in the Philippines, with many other quick-serve fastfood brands operating in various locations all over the country. It is the mission of Mang Inasal to continually provide their patrons with excellent Filipino dining experience, and their vision is to be the preferred QSR or quick service restaurant of every Filipino everywhere in the country.

History of Mang Inasal

Mang Inasal was established by Edgar Sia II in 2003, with the first branch situated at the Robinson’s Mall Carpark – Iloilo. The first Mang Inasal branch was opened on December 2003. The restaurant specializes in Filipino cuisine, especially chicken barbeque or chicken inasal. Due to the success of the first branch, subsequent branches were opened in other regions of the country, particularly in Visayas and Mindanao. Today, there are about 284 branches all over the country. Mang Inasal is currently available for franchise.

Requirements to become a franchisee

If you are interested in becoming a franchisee of Mang Inasal, there are a few requirements you need to look into. Here are the franchise details of Mang Inasal:

Franchise fee: Php 1.1 million
Franchise fee inclusive of: use of brand, operational support, opening marketing support, and training support
Product security deposit: Php 400,000.00
Franchise term: 7 years, renewable
Store space requirement: 120 square meters to 200 square meters
Advertising fee: 2% of gross sales
Royalty: 5% of gross sales
Estimated cost of renovation: Php 4.5 million to Php 5.5 million

Valuable tips for success

When it comes to franchising a quick service restaurant like Mang Inasal, success is not always an assurance. It is important for you to understand the industry the franchise is in as well as learn what the actual business or franchise is all about.

As a Mang Inasal franchisee, you need to be willing to learn about the ins and outs of the quick serve restaurant business, especially one that caters to the needs and preferences of the Filipino consumer. Commitment is also an essential factor. It is impossible to survive and succeed being a franchisee if you are not committed in the first place.

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Where to get franchise information and applications

For further franchise information, you can send a letter of intent to Mang Inasal or at info@manginasal.com. You can also visit their website and check out the franchise details they offer at their official site (http://www.manginasal.com/mi/index.html).

Photo Credits: Entrepreneur

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